Two clenched fists bumping each other in a gesture of greeting or agreement.

If you’re not outraged, you probably won’t like us much. If you think everything’s working fine, we’re definitely not for you. If you’re okay with work that’s terrified to take a side, you’re in the wrong place. We’re hellbent on making measurable change.

Movement

Making

Not

Marketing

Loud on purpose.

Point Blank is the progressive digital media agency for Canada. Proudly values-first, purpose-driven, women-led, and unionized.

We are Canadian digital marketers who don’t do awareness. We do impact. We make noise that moves the needle—combining strategy, creative, paid media, and organizing under one roof. If you’re looking for a safe agency, keep scrolling. We play to win.

Work with us

We walk
the talk

We practice our values. And can prove it.

Point Blank is a living-wage employer committed to equity at every level, from who we hire to who we work with. We prioritize diverse suppliers, fair pay, and inclusive workplaces.
‍
Credibility matters. Our team’s got the receipts to back up our reputation—registered graphic designers, certified Meta Business Partners, and seasoned strategists, all trained to turn ideas into action.

Meta Business Partner logo.
Living Wage Employer badge.
Supplier Diversity Program badge.
UFCW Local 1518 logo.

Our squad

A crew united by one thing: The unshakable belief that progress is worth fighting for. Our team brings the heat and the heart.

As a progressive media agency, we hire thinkers and doers who know how to take calculated risks to get results. Every idea we put into the world, no matter how bold, is backed by rigorous research and strategic insight. Together, we don’t just push buttons—we force movements forward.

Ethan Collister

(
he/him
)
Copywriter

Frazer Black

(
he/him
)
Digital Director

Graeme Campbell

(
he/him
)
Senior Creative Director

Jafar Hassan

(
he/him
)
Senior Strategist

Julia Rajic

(
she/her
)
Chief Operating Officer

Lisa Sammartino

(
she/her
)
Senior Director of Strategy and Clients

Melissa O’Neil

(
she/her
)
Account Manager

Michael Erdmann

(
he/him
)
Creative Director and Head of Design

Nat Wilson

(
she/her
)
Chief Executive Officer

Natalie Duronio

(
she/her
)
Chief Operating Officer

Nathan Hare

(
he/him
)
Copywriter

Nickesha Welch

(
she/her
)
Senior Project Manager
A few of our latest awards

We’re not here to win awards*. We’re here to win fights.

*But we win those too.

2025 Reed Awards

Best Canadian Online Ad Campaign
Best Canadian Online Video
Best International Online Video (National)
Best International Online Video (Sub-National)
Best Use of Humor in an Online Video

2025 Pollie Awards

Campaign Video Gold
Digital/Social Media Campaign Gold
Digital/Social Media Campaign Silver
Best Outdoor Advertising Campaign Bronze

2025 UK Polaris Awards

Public Sector / NGO Online Video Bronze

2025 Applied Arts Advertising Awards

PSA/Charity Video